IdeaList: A blog with purpose

 

Vibrant brands today have both provenance and purpose. They know who they are, and they’re willing to stand up for the issues they believe in. It’s not always easy, but it’s worth it. We’ll show you how.

 

A human guide to brand behavior

People expect more from brands these days. How do you know if yours is living up to expectations? Ask yourself if you’re a brand people want to befriend.

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A human guide to brand behavior

Your journey to the customer

Luke Heyerman   Apr 17, 2018

People expect more from brands these days. How do you know if yours is living up to expectations? Ask yourself if you’re a brand people want to befriend.

Marketing automation is not your auto pilot

Your journey to the customer

Jim Schwenke   Apr 20, 2016

Marketing automation is no substitute for human connection. People still need people.

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