The heart of the CR story: people
The 2011 Comcast NBCUniversal merger created a media and technology powerhouse. But the two companies had distinctly different brands, cultures and priorities.
With the company’s 2012 corporate responsibility (CR) report, we saw a chance to make the most of this transformative moment. A powerful first step toward a unified vision.
As we began planning content for the report, we saw right away that employees on both sides were involved in some really cool social and environmental initiatives. The programs were different, but they had a clear common thread: empowered, energized people making a real difference in their communities.
We spotlighted the people who make Comcast Cares Day the country's largest single-day corporate volunteer effort. We featured candid conversations about diversity with Magic Johnson and ESPN’s Michelle Beadle. We moved beyond the dry corporate speak of traditional CR reports and dialed up the emotion, with fresh language, visual storytelling and the voices of real people.
We saw a clear common thread: empowered, energized people making a real difference in their communities.