HP A better way to talk tech—from features to experience.

Moving an industry leader forward

We first met HP over printers and product messaging. For years, the company had been talking in speeds and feeds—the technical information that matters to an engineer but not so much to actual HP customers.

Our job: help HP create more meaningful messaging. So, we staked out office-supply stores, studying how people shopped. We watched as they struggled to find the right cartridge for the right printer with the right page volume. We clicked our way through the online search-and-purchase process. We put ourselves in the customer’s shoes.

That experience helped us reimagine HP’s messaging by flipping the script. From how HP designs its products to how customers actually experience them.

Our partnership grew from there, to include audiences across HP’s business. In our 20+ years with HP, we’ve been lucky enough to work with clients who believe what we do: The best way to break through to people is to put their needs first.

HP ships more than 1 million printers per week—and we’ve created the product messaging for virtually all of them.

In our 20+ years with HP, we’ve been lucky enough to work with clients who believe what we do: The best way to break through to people is to put their needs first.

New audiences, new challenges

For HP employees around the world: We created the HP Brand Innovation Lab, a three-year integrated program designed to rally employees around the HP brand.

For enterprise business leaders: We distilled the data points and performance reporting in HP’s Global Citizenship Report into an engaging, accessible magazine a busy professional could make time for.

For the sales force: We created sales enablement tools that were not just informative, but fun. GQ-style quizzes, playing cards and even fortune cookies.

For design and printing professionals: We wrote feature stories about hoteliers, wildlife photographers, architects and designers—the real people who build their businesses with HP products.

Now, as HP’s next chapter unfolds—with the split into HP Inc. and Hewlett Packard Enterprise—we’re rolling right along with the two new companies.

We see HP’s transformation as an incredible opportunity to innovate together and find new, meaningful ways to connect with even more people.

The HP Instant Ink program has more than half a million ink subscribers—and we talk to all of them with dedicated email campaigns and program communications

Next up:

We turn values into value.

We’re a passionate bunch, united by a single purpose: to make marketing more valuable—for everyone. And we’re brimming with ideas about how to do it.

Read our blog