Moving an industry leader forward
We first met HP over printers and product messaging. For years, the company had been talking in speeds and feeds—the technical information that matters to an engineer but not so much to actual HP customers.
Our job: help HP create more meaningful messaging. So, we staked out office-supply stores, studying how people shopped. We watched as they struggled to find the right cartridge for the right printer with the right page volume. We clicked our way through the online search-and-purchase process. We put ourselves in the customer’s shoes.
That experience helped us reimagine HP’s messaging by flipping the script. From how HP designs its products to how customers actually experience them.
Our partnership grew from there, to include audiences across HP’s business. In our 20+ years with HP, we’ve been lucky enough to work with clients who believe what we do: The best way to break through to people is to put their needs first.
HP ships more 1 million printers per week—and we’ve created the product messaging for virtually all of them.