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Unlocking the power in purpose.

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Praxis 2020 Logo

For 22 years, our explorations lived in paper and ink. This year, Praxis, like so much of life, has been redefined. Visit our virtual world of dreams.

Enter Praxis 2020

Charles Schwab
lululemon-athletica
HP
VMware
Hewlett Packard Enterprise
Comcast NBCUniversal
SVB - Silicon Valley Bank
Nike
Johnson & Johnson
Tiffany & Co.
Microsoft
Hasbro
PGE
Moody's
Prudential_logo_90px
JPMorgan Chase & Co.

We create moments that change minds.

Animating the truth about voting
The Ballot Bunch
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hand holding Charles Schwab booklet open to page about CEO
Defining the future you want
Charles Schwab Advisor Services
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VMware Earth Day CTRL-ALT-DELETE bottle art snippet
Inspiring an end to single-use plastics
VMware
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Aha - HP Instant Ink
Adding color and clarity to user experience
HP Instant Ink
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Connecting human and environmental health
Johnson & Johnson
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Taking the limits out of sustainability
Nike
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Building brand love
HP Brand Innovation Lab
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columbia credit union employees dressed as superheroes
Inspiring employees to be heroes
Columbia Credit Union
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Shifting from bank to innovation engine
Silicon Valley Bank
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IdeaList: A blog with purpose


Driving social change, pint by pint

AHA talks with Dave Rapaport, global social mission officer at Ben & Jerry’s

With former titles like senior director of corporate consciousness at green products trailblazer Seventh Generation and vice president of Earth and community care at Aveda, Dave is no stranger to big-picture thinking. It’s what drew him to the public policy arena decades earlier, serving as the executive director of Vermont Public Interest Research Group and as senior staff with Greenpeace. But the thing that really interests Dave, now Ben & Jerry’s global social mission officer, is a more practical question: How can a company use mission and brand to spur positive social change? We talked with him about the difference between purpose and promotion, how to maintain social mission at scale (and through an acquisition) and his favorite ice cream flavor.

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A creative agency with courage.

We look for truth. And we search for substance.

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More to explore

  • Setting the table for Better Days ahead
  • Turning the page
  • Lessons from a year of listening
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