AHA talks with Dave Rapaport, global social mission officer at Ben & Jerry’s
With former titles like senior director of corporate consciousness at green products trailblazer Seventh Generation and vice president of Earth and community care at Aveda, Dave is no stranger to big-picture thinking. It’s what drew him to the public policy arena decades earlier, serving as the executive director of Vermont Public Interest Research Group and as senior staff with Greenpeace. But the thing that really interests Dave, now Ben & Jerry’s global social mission officer, is a more practical question: How can a company use mission and brand to spur positive social change? We talked with him about the difference between purpose and promotion, how to maintain social mission at scale (and through an acquisition) and his favorite ice cream flavor.