Vibrant brands today have both provenance and purpose. They know who they are, and they’re willing to stand up for the issues they believe in. It’s not always easy, but it’s worth it. We’ll show you how.
So, you’ve decided to enter the arena of purpose-driven marketing— fantastic! But now what? AHA’s Betsy Henning shares some key questions to keep you on track as you embark on your first brand purpose campaign.
What matters most to your brand? And how can you bring that to life for your audience and inside your culture? Explore 10 important questions that can help you define your purpose and make your voice heard.