Vibrant brands today have both provenance and purpose. They know who they are, and they’re willing to stand up for the issues they believe in. It’s not always easy, but it’s worth it. We’ll show you how.
In a world of increasing transparency and growing expectations for corporate responsibility, supply chains are rife with challenges including labor practices, water management, resource extraction, raw materials sourcing and more.
What matters most to your brand? And how can you bring that to life for your audience and inside your culture? Explore 10 important questions that can help you define your purpose and make your voice heard.