Vibrant brands today have both provenance and purpose. They know who they are, and they’re willing to stand up for the issues they believe in. It’s not always easy, but it’s worth it. We’ll show you how.
Ever heard that B2B companies don’t need purpose marketing? Or that brand purpose only works if you take a political stance? Busted! Betsy Henning debunks these and other brand purpose myths in her article for the Association of National Advertisers.
What matters most to your brand? And how can you bring that to life for your audience and inside your culture? Explore 10 important questions that can help you define your purpose and make your voice heard.