Vibrant brands today have both provenance and purpose. They know who they are, and they’re willing to stand up for the issues they believe in. It’s not always easy, but it’s worth it. We’ll show you how.
AHA’s founder and managing principal, Betsy Henning, poses the question, “What is it time for now?” This query empowers thoughtful action in a time of uncertainty. It’s time to mourn, orient and bake a cake.
What matters most to your brand? And how can you bring that to life for your audience and inside your culture? Explore 10 important questions that can help you define your purpose and make your voice heard.