Vibrant brands today have both provenance and purpose. They know who they are, and they’re willing to stand up for the issues they believe in. It’s not always easy, but it’s worth it. We’ll show you how.
“This is the way we’ve always done it” is not an acceptable response for the millennial generation. As millennials are entering the workforce, they are demanding changes to increase environmental and social impact—and choosing to work for companies that align with those values.
What matters most to your brand? And how can you bring that to life for your audience and inside your culture? Explore 10 important questions that can help you define your purpose and make your voice heard.