Vibrant brands today have both provenance and purpose. They know who they are, and they’re willing to stand up for the issues they believe in. It’s not always easy, but it’s worth it. We’ll show you how.
In February 2020, we launched a series of monthly conversations with leaders in corporate responsibility and sustainability. The goal was to better understand what is changing. Here’s a summary of what we learned in a year of listening and what it might mean as we step into 2021.
What matters most to your brand? And how can you bring that to life for your audience and inside your culture? Explore 10 important questions that can help you define your purpose and make your voice heard.