Vibrant brands today have both provenance and purpose. They know who they are, and they’re willing to stand up for the issues they believe in. It’s not always easy, but it’s worth it. We’ll show you how.
AHA talked with Letitia Webster who formerly served as the global vice president of sustainability and head of purpose for VF Corporation, the Fortune 500 parent company of worldwide brands such as The North Face, Timberland, Icebreaker and SmartWool.
What matters most to your brand? And how can you bring that to life for your audience and inside your culture? Explore 10 important questions that can help you define your purpose and make your voice heard.