Vibrant brands today have both provenance and purpose. They know who they are, and they’re willing to stand up for the issues they believe in. It’s not always easy, but it’s worth it. We’ll show you how.
These days, technology and social media are just as likely to color the public perception of your brand as your marketing department is. In his article originally published in Campaign US, our head of strategy and creative, Brent Wilson, discusses how brands can leverage this to regain control of their narratives.
What matters most to your brand? And how can you bring that to life for your audience and inside your culture? Explore 10 important questions that can help you define your purpose and make your voice heard.