Brad is boldly pragmatic. He tests the limits of what’s possible by first studying the details. Observant and experienced, he walks his mind all the way around the mission at hand. Then he gets to work—condensing, clarifying, cutting the fluff. His designs solve business problems. His aesthetics delight audiences. His work is anything but expected.
Brad leads with a light touch. He pushes, poses questions and inspires fresh lines of thinking. He helps our team rise to new heights and our projects hit their target.
As a kid, Brad built soapbox cars out of spare parts in the garage. He hurtled down steep hills, relying on brakes he’d made himself. As a bike mechanic in college, he raced his two-wheeled projects in the national pro-am circuit. As a grown-up, he started an independent brewery—prototyping products, designing the brand, building a production facility by hand. For Brad, it’s not all about the design. It’s about what the design makes possible.