Gina turns problems sideways in her head. She pictures things upside down and inside out until she discovers the just-right question that sparks a new way forward. For more than 25 years, Gina has been in the business of redefinition.
Gina has a natural talent for putting people and ideas together. It’s how she helped companies like Whole Foods, JCPenney and Samsung build brands with purpose. How she enabled McDonald’s to step into sustainability through sourcing and reporting (and profitability). And how she guided tech startups like Opal and Janrain to define their value in new markets. With each new challenge, she brings her depth of experience as a marketer, strategist and storyteller.
Gina likes to run while listening to nonfiction. Psychology and marketing, nutrition and biochemistry. Anything that digs deep into what makes people tick. She pauses often to shout out-of-breath thoughts into her phone for later, then gets straight back to her run. For her, new perspectives are fuel.