Luke believes in the relentless and brave pursuit of questions. They are creative adrenaline.

Friction is a point of emphasis. As the famous Hollywood saying goes, “A happy set is a box-office flop.” Luke promotes collaborative conflict in all creative endeavors—like a plow meeting hard ground to unearth vital insights and yield a more vibrant crop.

Every brand is part of a story, and applying an eclectic range of skills, Luke helps brands define that narrative and express their role within it. He falls in love with each character, each cause, each product. On Walmart, he helped lead the largest omnichannel, multi-agency campaign of its time and the most successful social campaign of the Holiday season. Luke has also created global campaigns for American Express, Cisco, Facebook, HP, Salesforce, and Xerox .

On his winding path to here, Luke has also acted in Hollywood, authored children’s books, written plays and novels, taught science and music in South Central, and whispered instructions in surgeons’ ears as they implanted orthopedic devices.