Call it strategic daydreaming. Focused empathy. Nikki has trained her mind to wander through the lives of the audience. What are they thinking before they encounter your story? What are they feeling the moment they experience your brand? What might inspire them to see the world differently? Her approach allows her to create designs that are more than simply gorgeous. Her work moves people into action.
Nikki tethers her imagination to fierce practicality. She designs to solve problems. She helps her team channel their energy toward the specific mission at hand—shaping the work to become more thoughtful, nuanced and ambitious.
Born in Honduras, Nikki was an internationally ranked video gamer before her design career took off and carried her to Oregon. Gamer and designer, immigrant and leader in the Portland tech community—Nikki has always been more than one thing. Which gives her the power to see the multitudes in everyone else.