We help our clients empower people with information. And as always, we start with a robust and compassionate understanding of who their audiences are and what they need.
To better prepare minority business owners for more successful loan processes, the largest bank in the world needed to offer support and resources to begin to bridge the trust gap inherent in the industry. The curriculum we built went beyond banking basics to be more inclusive of the communities the financial system has historically excluded. What began as a classroom experience that included workbooks, presentation materials and instructor guides continues to evolve in the digital realm with interactive and on-demand learning.
Construction crews are constantly fighting to stay on budget and on schedule. We worked with a company building hyper-scale data centers to bring the most common pitfalls of waste to life as an opposing sports team—giving each waste category a unique personality to help crew members keep them top of mind. A campaign of posters, stickers, flashcards, a training deck and an introductory video included engagement tactics for every learning style.
Saving for retirement can feel impossible for many. Where do you start? Are you on track? Is it even worth the trouble? To encourage people to start saving for tomorrow, we helped one of America’s leading investment services companies build a campaign that makes retirement feel more approachable. Targeted emails, letters, landing pages and web messaging work together to meet retirement plan participants wherever they are on their savings journey.
For people who want to save for retirement but find themselves overwhelmed or uncertain about how to start, a little professional guidance can make all the difference. We worked with a major retirement plan provider to create a live online workshop designed to let people know about available services in a way that synced with their individual needs and left them feeling more confident about their financial futures.
Learning journeys are often overlooked as ways to help a brand connect and build its presence. But, done right, unifying your education efforts with your broader brand is a key part of a successful future.