Today, the audiences who judge your CSR story are far more demanding, focused and empowered to affect your future. Simply put, your CSR story is a test. And it’s not pass/fail. It’s thrive/fail.
Failure often comes from a weak narrative that doesn’t paint a clear picture of:
Who you are.
Your unique power.
Your destination and inspiring plan to get there.
A clear, powerful narrative makes you the teller of your story, not the whim of social or news cycles.
And the clearer the story, the more power it has to guide and unite people in ways that resonate and last, just what you’d expect from a leader.