Silicon Valley Bank

The situation

Its name and reputation gave Silicon Valley Bank (SVB) a unique cachet as the bank of choice for startups and entrepreneurs. But that same name and reputation painted a limited picture: a regional bank with a singular client profile. SVB needed a brand identity that stayed true to the company’s roots while growing its influence among startup founders, enterprise executives, investors and innovators around the world.

What we did

We created a brand narrative and messaging that positioned SVB as the only bank truly in tune with what innovative companies need to succeed. We brought this story to life through several campaigns, demonstrating how the bank shows up as not just a leading financial institution but as a pre-eminent voice in the global innovation economy.

What happened next

• SVB used the messaging as a touchstone to reimagine all of its marketing communications.
• The work has been used to train and onboard new employees.