The situation
Its name and reputation gave Silicon Valley Bank (SVB) a unique cachet as the bank of choice for startups and entrepreneurs. But that same name and reputation painted a limited picture: a regional bank with a singular client profile. SVB needed a brand identity that stayed true to the company’s roots while growing its influence among startup founders, enterprise executives, investors and innovators around the world.
What we did
We created a brand narrative and messaging that positioned SVB as the only bank truly in tune with what innovative companies need to succeed. We brought this story to life through several campaigns, demonstrating how the bank shows up as not just a leading financial institution but as a pre-eminent voice in the global innovation economy.
What happened next
Silicon Valley Bank
We look for truth. And we search for substance.